Traditional Investment Platforms

Explore Australia's established investment brokers and traditional financial institutions. Compare full-service platforms offering comprehensive research, advisory services, and access to global markets.

Traditional investment platform showing professional trading interface with market research, analysis tools, and portfolio management features

Traditional Investment Advantages

Understanding the benefits of established investment platforms

Established Trust

Decades of experience and proven track records with established regulatory relationships and institutional backing.

Comprehensive Research

In-depth market analysis, research reports, and professional insights from dedicated research teams.

Personal Service

Access to financial advisors, relationship managers, and personalised investment guidance.

Global Access

Comprehensive access to international markets, complex instruments, and institutional-grade trading tools.

Leading Traditional Investment Platforms

Australia's established investment brokers and financial institutions

CommSec

Commonwealth Bank Securities
4.2/5
1.7M+ Active Clients
25+ Years Experience
$19.95 Brokerage Fee

Australia's largest online stockbroker, backed by Commonwealth Bank. Offers comprehensive trading services with extensive research and market analysis.

Key Features:
Extensive research library
International trading
Options trading
IPO access
Mobile app
Portfolio tracking
Market Access:
ASX US Markets International Warrants
ASIC Regulated Bank Backed Market Leader

Westpac Online Investing

Westpac Banking Corporation
3.9/5
500K+ Clients
Big 4 Bank
$19.95 Brokerage Fee

Comprehensive investment platform from one of Australia's major banks, offering integrated banking and investment services.

Key Features:
Banking integration
Research reports
Investment tools
Market alerts
Portfolio analysis
Tax reporting
Market Access:
ASX Managed Funds ETFs
ASIC Regulated Major Bank Integrated

ANZ Share Investing

Australia and New Zealand Banking Group
3.8/5
400K+ Clients
Big 4 Bank
$19.95 Brokerage Fee

ANZ's comprehensive investment platform offering seamless integration with banking services and professional market insights.

Key Features:
Market research
Educational resources
Portfolio tracking
Trading alerts
Mobile platform
Banking integration
Market Access:
ASX Managed Funds Term Deposits
ASIC Regulated Major Bank Traditional

Bell Direct

Bell Financial Group
4.4/5
25+ Years
Full Service
$15 Min Fee

Full-service stockbroking firm offering comprehensive investment services with personal advisory support and professional trading tools.

Key Features:
Personal advisors
Professional tools
IPO access
Options trading
Market insights
Portfolio management
Market Access:
ASX Chi-X Options Warrants
ASIC Regulated Full Service Advisory

Traditional Investment Options

Comprehensive range of investment products and services

Australian Shares

Direct ownership of ASX-listed companies with full voting rights and dividend entitlements.

  • Blue-chip stocks
  • Growth companies
  • Dividend income
  • Capital gains potential
International Shares

Access to global markets including US, European, and Asian exchanges for portfolio diversification.

  • US technology stocks
  • European markets
  • Emerging markets
  • Currency exposure
Managed Funds

Professional fund management with diversified portfolios across various asset classes and strategies.

  • Professional management
  • Diversified portfolios
  • Regular distributions
  • Various strategies
Fixed Income

Government and corporate bonds providing regular income with lower volatility than shares.

  • Government bonds
  • Corporate bonds
  • Regular income
  • Capital preservation
Derivatives

Advanced trading instruments including options and warrants for sophisticated investment strategies.

  • Options trading
  • Covered warrants
  • Hedging strategies
  • Leverage potential
IPOs & SPPs

Early access to initial public offerings and share purchase plans for new investment opportunities.

  • IPO participation
  • Share purchase plans
  • Rights issues
  • Early access

Choosing a Traditional Investment Platform

Cost Structure

Consider brokerage fees, account fees, and ongoing charges. Traditional platforms may have higher fees but offer more comprehensive services.

Research Quality

Evaluate the depth and quality of research reports, market analysis, and investment recommendations provided.

Advisory Services

Assess the availability of personal financial advisors and the level of investment guidance offered.

Market Access

Consider which markets and investment products you need access to, including international markets and complex instruments.

Important Investment Disclaimer

Investment involves risk and past performance is not indicative of future results. Traditional investment platforms may charge higher fees than discount brokers but offer additional services. Consider your investment objectives, financial situation, and particular needs before making investment decisions. This information is general in nature and does not constitute personal financial advice. Consider seeking professional advice tailored to your circumstances.